Month: November 2016


Site Launch Process for Consumer Brands

Launching a new web presence for well known consumer brand is easy, right? It could be, if you design the process which works. The key to a successful site launch process lies in following an established methodology or SDLC. That should be no brainer with so many approaches, both Agile and not. The reality is …

Business Intelligence

2016 Roundup of Marketing Intelligence Platforms

E-Commerce industry grew substantially over the last decade. Ever since marketers and merchandisers started tracking user behavior through tracking pixels and cookies, they have been struggling with making sense of the data which was collected. Then came Analytics, Big Data, Machine Learning and finally AI in an effort to provide ever more increasing intelligent insights …