Tag: marketing automation

Artificial Intelligence, Business Intelligence, Digital Transformation, Marketing

Can AI Improve Marketing Outcomes?

AI in Marketing

Marketing industry has been one of the first areas where digitization and automation have taken place. As internet usage exploded and the number of digital advertising channels has grown to large proportions, it became obvious that marketers needed complex and effective tools to help them manage things like media buying, user analytics, consumer journeys and …

Business Intelligence

2016 Roundup of Marketing Intelligence Platforms

E-Commerce industry grew substantially over the last decade. Ever since marketers and merchandisers started tracking user behavior through tracking pixels and cookies, they have been struggling with making sense of the data which was collected. Then came Analytics, Big Data, Machine Learning and finally AI in an effort to provide ever more increasing intelligent insights …