Connecting Data Science with Big Data In the era of digital transformation, data has become our new raw material. And like crude oil, it’s only valuable once refined. Data science and big data related technologies promise to convert this untamed resource into actionable insights, competitive advantages, and even new revenue streams. The challenge lies in …
Tag: business intelligence
Gartner’s Influence on Technology Decisions: A Balanced Approach to Enterprise Architecture Tools
In today’s rapidly evolving technological landscape, choosing the right tools and vendors to support enterprise architecture (EA) is more critical than ever. These decisions can significantly impact how well an organization aligns its IT capabilities with its strategic goals. Gartner, one of the most influential players in technology research, provides resources like the Magic Quadrant …
How to Adopt New Technology
The process by which organizations and people adopt technology is a well-studied phenomenon, yet a lot of organizations operate seemingly in the dark without a proper methodology or model, often leaving them with tools which have little use or systems which are nearing the end of their lifespan soon after they are launched. It’s no …
2016 Roundup of Marketing Intelligence Platforms
E-Commerce industry grew substantially over the last decade. Ever since marketers and merchandisers started tracking user behavior through tracking pixels and cookies, they have been struggling with making sense of the data which was collected. Then came Analytics, Big Data, Machine Learning and finally AI in an effort to provide ever more increasing intelligent insights …