Digital Transformation & Innovation Consultant
The process by which organizations and people adopt technology is a well-studied phenomenon, yet a lot of organizations operate seemingly in the dark without a proper methodology or model, often leaving them with tools which have little use or systems which are nearing the end of their lifespan soon after they are launched. It’s no …
E-Commerce industry grew substantially over the last decade. Ever since marketers and merchandisers started tracking user behavior through tracking pixels and cookies, they have been struggling with making sense of the data which was collected. Then came Analytics, Big Data, Machine Learning and finally AI in an effort to provide ever more increasing intelligent insights …