Artificial Intelligence, Digital Transformation

Next Steps in Digital Transformation

Next Steps in Digital Transformation

Although most ridesharing and hotel booking companies didn’t exist until a decade ago, the concept of Digital Transformation has been around for quite some time. As computer technologies and programming skills have evolved, paving ways for better systems and more intuitive user interfaces, companies from all industries have begun improving their manual processes with automation …

Digital Transformation

Innovation Driven Retail

Innovation Driven Retail

It has been over twenty years since retailers and manufacturers started selling their products online. We have gone through the periods of explosive growth and rapid declines, aka dot com bust. Regardless of the times and business models, technologies which drive consumer purchasing behavior continue to develop. As the technology and platforms continue to evolve …


Site Launch Process for Consumer Brands

Launching a new web presence for well known consumer brand is easy, right? It could be, if you design the process which works. The key to a successful site launch process lies in following an established methodology or SDLC. That should be no brainer with so many approaches, both Agile and not. The reality is …

Business Intelligence

2016 Roundup of Marketing Intelligence Platforms

E-Commerce industry grew substantially over the last decade. Ever since marketers and merchandisers started tracking user behavior through tracking pixels and cookies, they have been struggling with making sense of the data which was collected. Then came Analytics, Big Data, Machine Learning and finally AI in an effort to provide ever more increasing intelligent insights …