Serial Entrepreneur, Passionate About Reimagining our Future!
Marketing industry has been one of the first areas where digitization and automation have taken place. As internet usage exploded and the number of digital advertising channels has grown to large proportions, it became obvious that marketers needed complex and effective tools to help them manage things like media buying, user analytics, consumer journeys and …
Recent advances in machine learning and artificial intelligence have created an environment ripe for inventors and entrepreneurs seeking to create automated chat engines which can almost mimic human behavior. Since Microsoft first released Clippy, their Office Assistant, professionals everywhere have been realizing the beneficial potential of a virtual assistant. Nowadays, most prominent websites feature some kind …
Myths about artificial intelligence (AI) have made many professionals fearful about how their roles may be impacted. However, this is not an entirely new phenomenon. Major shifts in productivity have occurred in the past, usually coinciding with industrial revolutions, and indeed these shifts did transform entire professions. Eventually, AI may affect almost every occupation, but …
Although most ridesharing and hotel booking companies didn’t exist until a decade ago, the concept of Digital Transformation has been around for quite some time. As computer technologies and programming skills have evolved, paving ways for better systems and more intuitive user interfaces, companies from all industries have begun improving their manual processes with automation …
It has been over twenty years since retailers and manufacturers started selling their products online. We have gone through the periods of explosive growth and rapid declines, aka dot com bust. Regardless of the times and business models, technologies which drive consumer purchasing behavior continue to develop. As the technology and platforms continue to evolve …
Launching a new web presence for well known consumer brand is easy, right? It could be, if you design the process which works. The key to a successful site launch process lies in following an established methodology or SDLC. That should be no brainer with so many approaches, both Agile and not. The reality is …
E-Commerce industry grew substantially over the last decade. Ever since marketers and merchandisers started tracking user behavior through tracking pixels and cookies, they have been struggling with making sense of the data which was collected. Then came Analytics, Big Data, Machine Learning and finally AI in an effort to provide ever more increasing intelligent insights …